Elements and Performance Criteria
- Establish and define requirements for a range of illustration projects.
- Evaluate requirements for a range of illustrative photoimaging projects.
- Research sources of information for contemporary styles and conceptual/aesthetic approaches to similar illustrative photoimaging projects.
- Clarify sample layouts/other visual references with appropriate person/s.
- Prepare job, creative fee and usage estimates for a range of illustrative photoimaging projects.
- Meet with client to confirm shoot responsibilities and refine/define shoot requirements.
- Prepare terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate.
- Make agreement and complete contract with client.
- Prepare for shoot.
- Research/adopt professional practice arrangements for shoot and confirm with appropriate person/s.
- Establish a range of designs for products and content of product within the shoot context and confirm with client.
- Consider shoot requirements and make test shots to refine designs for creative product.
- Liaise with associated professionals for establishing publication or presentation arrangements.
- Investigate site-specific OHS, licence and permit requirements.
- Negotiate with necessary parties for access to props, locations, talent, apparel and fashion accessories.
- Prepare shoot management timelines and make appropriate shoot preparations.
- Shoot images, proof and optimise work to client specifications.
- Capture images within shoot context.
- Confirm (with agency/client) any changes that occur during the shoot that may lead to cost variances.
- Work with production team, proof images and seek feedback from client/art director on shoot progress and image selection.
- Optimiseimages and output creative product to agreed client specifications using industry standards
- Prepare work for electronic/physical dispatch and presentation/publication within the shoot context.
- Prepare invoice/account for client.
- Deliver completed images/creative product to client with invoice/account and copy of licence and confirm client satisfaction.
- Wrap up and review shoot.
- Check and reinstate equipment, studio and props.
- Catalogue and archive images/creative product appropriately.
- Maintain contractual and financial records for business and taxation purposes.
- Review client response and personal performance within shoot context.
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot.